University of Michigan. Hoornik, who joined the company as CCO in July 2021 from Dyson, is leading historic brand equities into a very modern transformation as, like the rest of the category, the company and its legendary brands move to become electric-first by 2025. Alumni Spotlight is pleased to announce the Top 100 Marketing Executives of 2022. 55. A veteran marketing and advertising executive, she has more than 20 years of strategic brand-building experience behind some of the world's best-known brands. They are aware of global tactics and tend to maximize profits by developing various marketing strategies. Some of the worlds largest sponsors, including Greystar and Harbor Group International have used CrowdStreet to raise capital. Today, he is the Chief Marketing Officer of Tend. Forbes convenes and curates the most influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world. Best publication for B2B marketing. With Dell since 2008 and CMO since 2018, Dews influence has helped lead a marketing shift at the computing giant. Shaw. What Makes a Bold Chief Marketing Officer? Rosanne Saccone is the Chief Marketing Officer at Planet. Her passion for art, culture, and lifelong learning led her to her first museum job at the Art Institute of Chicago. Scott Chao Angela Hilliard So, how do we measure it? At VaaS International, the parent company of Vigilant Solutions and Digital Recognition Network, Crandall led all marketing and legislative affairs activities for the company and played an integral role in helping position the company for its acquisition by Motorola Solutions. 78. Dustin Sedgwick is the Chief Marketing Officer of J.P. Morgan Payments, which is the $11B revenue payments and technology business at JPMorgan Chase & Co. and the recognized global leader in payments and treasury spanning everything from blockchain, to fintech, to treasury services, to payment processing, to commercial card, and global trade. Juliana Prather is the Chief Marketing Officer of EDITED. Ettus graduated from the University of Michigan with an undergraduate degree in psychology. A panel of B2B marketing executives from top brands came together to discuss how they forge stronger relationships with other members of the C-suite and how they effectively sell the merits of various marketing investments. Top Anheuser-Busch Marketing Executives Are Now Unemployed Today, he is the Chief Strategy and Marketing Officer of Planview. Today, he is the Chief Marketing Officer of CrowdStreet. 49. Chris holds the prestigious Lifetime Achievement Award in Marketing and Market Research from global consultancy Frost & Sullivan. Before joining Audi in July 2019, Wortmann had a long career in marketing at Unilever and Audi rival BMW where, before becoming brand manager, she led the successful relaunch of the MINI brand. Since then, the onetime chemical engineer has made innovation her goaland is using her marketing influence to drive it. A marketer who is always looking to change ways of thinking but more importantly to change behaviors, Copper has built his influence driving change and growth at both scaled businesses and startupsones that he defines as being at inflection points in their growth. Visa, too, is at something of an inflection point, as the financial services giant seeks to be seen as more than a credit card company. Its best-in-class investment products include innovative physical bullion trusts, mining ETFs, and private equity and debt strategies. "Seth Godin may be the ultimate entrepreneur for the Information Age" Mary Kuntz wrote in Business Week. University of North Carolina at Chapel Hill. Forbes Convenes World's Top Marketing Executives For Four-Part CMO Shes now responsible for global branding, marketing the McDonalds brand in more than 100 markets around the world; family marketing, which includes the sale of some 1 billion Happy Meals each year; and media partnerships. Other than that, mega bland. Female excellence that has radiated through the industry. Chief Marketing Officer, Parnassus Investments Responsible for the global sales and marketing for both the Jaguar and Land Rover brands, Lennard oversees brand positioning, current and future product planning, customer relationship management, marketing communications, brand experience strategies and global sales and customer service. Zivanovic-Smith has over two decades of experience. Before joining AiAdvertising, Myers held notable positions at companies such as Cold Stone Creamery, Donatos Pizzeria, Sage Software, IBM Sterling Solutions, American Hospital Supply/Baxter Healthcare, and Frito-Lay. Prada was originally slow to realize the potential of the digital market; thanks to 34-year-old CMO (and Prada heir) Bertelli, its most definitely making up for lost time. AspenTech solutions combine 40 years of process modeling expertise with artificial intelligence to enable customers to reduce emissions and waste, innovate with new sustainability solutions and achieve resource efficiencies. 32. Vibrant Health is an integrative lifestyle, wellness, and longevity clinic. They have a brand that resonates with people who want to responsibly invest with their values and have competitive returns. Anheuser-Busch DENIES report it fired two top marketing executives Headspace has been recognized by Fast Company as one of the World's Most Innovative Companies. Decision makers in business, government, research, and scientific communities use Planets data and machine learning-powered analytics to develop new technologies, drive revenue, power research, and solve the worlds toughest challenges. She graduated from the University of Chicago with an MBA and from Purdue University with an undergraduate degree in civil engineering. Today, she is the Chief Marketing Officer of Modern Vascular. Stanford University. The Top Marketing Publications to Keep On Your Radar Most cutting edge marketing publication. Chief Customer Officer for the British grocery retailer since 2017, Bellini is responsible for building the brand globally, and helping ensure that healthy food is accessible to everyone. According to The Daily Caller, leaked text messages confirmed that Group Vice President for Marketing Daniel Blake and . After all, what one considers influential another may find inconsequential. "Senior marketing leaders are the voice of the customer and serve as both the champion and guardian of the company's brands," says Andrew Hayes, a managing director with CMO and CEO recruitment. In this landscape, its not just difficult to effectively apply influence, its also difficult to measure itespecially at scale and around the world. Now, as the company moves to discontinue the iPod, he sits at the heart of marketing their spatial audio ecosystemand transition to its next-gen and never-before-seen products. What Is a Marketing Executive? Definition, Roles and Skills Since joining Unilever in 1990 as a trainee in her native Netherlands, Braams has risen up the ranks of the global consumer-goods giant. As a result of the pandemic, marketing executives across all industries have had to adjust their strategies and employ tactics to maintain brand awareness in todays ever-changing environment. Hes using his influence over marketing to modernize Woolworths visual identity, expand the retailers e-commerce offerings and develop innovation hubs that accelerate the purpose-driven companys growth. Earlier in her career she worked with The Courier-Tribune as an editor. A constant learner, she recently completed certificates in Finance and Sustainable Business Strategy from Harvard Business School Online. Chief Marketing Officer, Net at Work Ebenezer has 18 years of experience. University of Pennsylvania. Reaching more than 65 million users in 190 countries, Headspace was one of the first meditation apps in the world and remains a leader in mindfulness and mental training. University of North Carolina at Chapel Hill. van Orman first got his start in 1996 as a business analyst at SCA Consulting. For this years list we analyzed billions of data points (literally) across 14 indicators, in three major areas of brand and CMO performancepersonal impact on brand awareness, brand performance indicators, and industry and internal influenceeach measured by distinct data sources. She first joined the company in 2020. Ferdinando, a brand activist, uses her influence as the companys CMO to unlock the everyday purpose across her portfolio of iconic brands like Doritos, Lays and Cheetos. Scott Chao began his professional career over 17 years ago. Gould & Ratner is a law firm with a wealth of legal experience and business acumen. Zena Arnold is a Chief Digital and Marketing Officer of Kimberly-Clark. As brand custodian for this Indian conglomerate, which controls over 30 companies, Bhat is careful to connect the history and legacy of the Tata brand to its current and diverse business interests across media and markets. Earlier in her career she worked with Renaissance Worldwide as a consultant. He has been a president of the CMO Club twice in St. Louis and Atlanta and an ambassador for over 12 years to the global CMO group. Sedgwick graduated from Harvard Business School with an MBA and summa cum laude from Princeton University with an undergraduate degree in economics. Across the globe, they are influencing the character and destiny of our industryand oft the world itselfas surely as their own brands. Its mission is to advance regular screening, early diagnosis, and successful treatment of the disease. When she first joined Google, she ran marketing for Google Play in the Americas. GEP delivers transformative supply chain solutions that help global enterprises become more agile and resilient, operate more efficiently and effectively, gain competitive advantage, boost profitability and increase shareholder value. Schemera, who became Global CMO in early 2021 after serving as the Korean auto giants head of high performance and motor sports, sees Hyundai less as a traditional automotive company and brand and more as a smart mobility provider. ZenBusiness is a trusted partner for business owners who want to start, run, and grow a business. Northwestern University. Sprott is a global asset manager providing investors with access to highly-differentiated precious metals investment strategies. There is no indication of a decline for a growing need for talented marketing executives. Chief Marketing Officer, Cognia Her influence extends beyond just how and what Mercedes markets, to where and how it sells, and the company has recently announced plans to close dealerships in Europe and move to a direct-sales model, a performance innovation itself. Chief Marketing Officer, Viva Eve Established in 1970, Great Southern Wood Preserving services D-I-Y retail home centers, pro dealers and other building-related segments from 15 facilities with distribution coverage across the eastern half of the USA from the Canadian border to Mexico. By doing this, The Beacon Council facilitates the creation of quality jobs for each and every resident of Miami-Dade County. Brian Leamy is the Chief Marketing and Business Development Officer of CCS Fundraising. In the global race to maintain relevance among young shoppers, David Lauren opts to bring the brand experience to life in new ways and channels, including strengthening its commitments to promoting a circular economy. 10 Inspiring Women in Marketing Today | Adzooma Blog Chief Product & Marketing Officer, AiAdvertising Mina Seetharaman - EVP, Chief Strategy and Creative Officer at The Economist Group. {{speaker.firstname}} {{speaker.lastname}} {{speaker.title}} {{speaker.company}} The Top 100 Marketing Executives of 2022 - C-Suite Spotlight Phone: (602) 326-6820. She first joined the company in 2020. Planet is a market leading integrated aerospace and data analytics company that operates historys largest fleet of Earth-imaging satellites, collecting a massive amount of information about the changing planet. "Sicily," the final episode of the hit food travel show, Stanley Tucci: Searching for Italy, will air on CNN at . Chief Marketing Officer, Docupace Curtis work influences how the brands empower people to express themselves freely and fully, across a product portfolio that ranges from prestige to mass. Chief Marketing Officer, WellSky Pitylak is the former CEO of Unique Influence, a performance digital advertising agency that was acquired by MDC Partners. Velcro is a British privately held company, founded by Swiss electrical engineer George de Mestral in the 1950s. Chief Marketing Officer, Vibrant Health Kaplan first got her start in 2007 as a pricing consultant at Simon-Kucher & Partners. Lawrence Schwartz Since taking over as Oracles CMO in January 2020, Kelman has been leading the charge to build the marketing organization that will lead the company for the next decades. Previously, Waldman was a co-founder and director of strategic services at FORGE Branding and before that a branding columnist at The Washington Post. By connecting business analytics and external market data, brands like Columbia and Inditex use the EDITED retail intelligence products to make better data-backed decisions, expediting insights into action. In this episode of my Italy travel vlog, I'm taking you to the #1 BEST STREET MARKETS in Palermo Sicily, starting with Capo Market, one of Palermo's oldest s. Previously, Fullerton was a chief marketing and communications officer at AMITA Health and before that a CMCO, AVP of health services and Dean at University of South Carolina. 1. In 2005, she pivoted from technology into healthcare working for Fortune 100 companies including AmerisourceBergen and McKesson Specialty Health. Top 5 Marketing Recruiters in Chicago | Recruiterie Prisma Health is the largest not-for-profit health organization in South Carolina, serving more than 1.2 million patients annually. This expresses itself in ways big and small, from offering discounts on gas for loyalty members to helping develop an app for incarcerated parents to connect with their children. Chief Marketing Officer - Payments, J.P. Morgan Wilkens first got her start in 2004 as a marketing coordinator for Turner Broadcasting System before moving on to become a marketing manager with Time Inc. She spent several years as a brand manager with ACTIVE Network and Mizuno USA. Today, she is the Chief Marketing Officer and Senior Vice President of Centene. But it was his launch of Miu Mius micro-miniskirt that topped them both, as the barely there set became ubiquitous in fashion editorialsand on celebritiesearning its own Instagram account as one of the most sought-after pieces of the season. Georgetown University. Susan Waldman Ebenezer graduated from the University of Virginia - Darden School of Business with an MBA and from Duke University with an undergraduate degree. From there, she went on to the US Pacific Command, before eventually rising to head of digital and ecommerce transformation at Johnson & Johnson Consumer Health, her most recent position prior to joining Centene. A believer in marketing experimentation, Manley has spearheaded initiatives that, after some design missteps, have brought consumers back to the luxury brand in droves. Since the acquisition, Wyatt reinvented the companys brand image and presence in the marketplace resulting in top line revenue growth of 1000%. With thanks again to our partners at Sprinklr and LinkedIn, we invite you to get to know the 50 CMOs on this years list. 65. Purna Virji - Sr. With Asia as their lens and art as their cornerstone, they spark connections across cultures and through time, igniting curiosity, conversation, and creativity. Dartmouth College. Kevin Myers is serving as the Chief Product and Marketing Officer and Board Member of AiAdvertising. That includes responding to vociferous member demand for Beyoncs music on the platform by forging a seminal deal with the megastar. 1. Before AspenTech, he served as CMO at SoftwareONE, a $7B software and cloud portfolio management company with business in over 80 countries. In total, the companies they represent boast over 8 million employees globally and nearly $8 trillion in market capitalization. 57. Eytan has served on the boards of the Young Friends of the Philadelphia Museum of Art and the Anti-Defamation League and has volunteered for several other cultural organizations. They have reinvented the traditional company by removing classical hierarchies, unnecessary costs, and business models that cause inflexibility. Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice . Microsofts Chief Marketing Officer and Executive Vice President, Chris Capossela, plays a big impact on driving revenue, growth and share across the companys consumer business by leading with his decades of experience. Top Marketing Executives - 9 Common Characteristics That They Share
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